In: July 2018


Vacation Rentals in a Sharing Economy [Video]

Vacation Rentals in the Sharing Economy… By 2021, vacation rentals are expected to be a $193 billion USD global market. Europe – with their “holiday villas” will generate the highest revenue and growth. But vacation rental owners, agencies and managers will need to focus on standing out – or face being reduced to merely supply inventory for Airbnb and Expedia.  Vacation Rentals need to create real brand promise – and delivery on it.  Curious to learn how you can add new revenue and enhance your vacation rental offering? Download our Vacation Rentals Report to learn more. 


Resort Trades Features Custom Travel Solutions

Resort trades features Custom Travel Solutions

Resort Trades featured Custom Travel Solutions in their June Issue, where they wrap up the updates from the ARDA World event held in Las Vegas earlier in 2018. Excerpts from the text include: “Our goal?” he says. “…to help our customers build, deploy, and operate successful travel membership programs that increase retention, loyalty, and, ultimately, rev- enues.” The full post can be read here, on page 8.


How Travel and Lifestyle Clubs Help Differentiate Online Banking for Credit Unions

Travel and Lifestyle Clubs for Credit Unions

This article first appeared in the June 2018 issue of Credit Union Business. One of the biggest challenges for credit unions today is their ability to drive awareness and engagement, including through their digital and mobile channels.


Hospitality Technology Features Vacation Rentals Brief in a Sharing Economy Brief

Vacation Rentals in a Sharing Economy

Hospitality Technology, a media and predictive intelligence resource exclusively dedicated to helping both hotel and restaurant operators featured  Custom Travel Solutions’ Vacation Rentals Report that was officially released last week. The full post can be read here.


Enhancing Vacation Rentals in the Sharing Economy

Vacation Rentals and Global Travel

There’s no doubt that the sharing economy has changed the marketplace of accommodations, including where people stay, how they find new properties, what they expect from a property owner or management group and their expectations for a vacation rental website or app. 


Retailer Loyalty Programs and 360-Degree Travel Experiences

Retailer Loyalty Programs

Brand relationships follow a simple law: the more you give, the more you get. That’s why consumers love loyalty programs – they get brand value beyond the price of the transaction, every time they spend. But many brands have been “giving” loyalty rewards and not seeing a return on investment. So what gives?


New Report on Vacation Rentals and the Sharing Economy

Vacation Rentals and Global Travel

Vacation rental property owners and managers have seen growth in awareness and reach, but they still lack branding power and value differentiation Travelers Rest, SC, USA – July 18, 2018– Custom Travel Solutions, the world’s leading provider of elite membership-based travel and lifestyle benefits, has published a new report called “Vacation Rentals in the Sharing Economy: How Property Owners and Managers Can Build their Brand & Revenue.” The report discusses how vacation rentals are being propelled from a network of “mom and pop” agencies to an industry driven by private equity firms, major hotel brands, online travel agencies (OTAs) and new travel technology platforms.  It also details how vacation rental owners and operators can differentiate their offering by leveraging the travel club concept. “The report will help anyone in the vacation rentals market understand how the sharing economy has changed the face of accommodations, and what they can do to seize the opportunity” said Mike Putman, CEO of Custom Travel Solutions. “Vacation rental companies must go beyond property listings and housekeeping – they need to proactively build their brand and enhance their value proposition in a global market.” Key topics covered in the report include: How private equity firms and global…


Introducing the Travel Club [Video]

Introducing the Travel Club… … in a 37-second video. One of the biggest challenges for any organization is keeping customers happy and loyal.  Consumers want added value above and beyond what they buy or pay for.  And few things have proven as appealing to consumers as offering a travel club.  With a travel club, your brand or organization can add new revenue from membership fees, strengthen loyalty, and ultimately, convert brand affinity into brand equity.  Curious to learn more and understand how it can apply to your business? Download our Travel Club report to learn more. 


Travel Clubs as a Member Engagement Strategy

Travel club as a Membership engagement strategy

Engaged customers fall into four categories – the buyers, the advocates, active engagers and loyal followers. Leveraging the myriad channels of communication and contact points is essential to help your travel business stand out and bring in more revenue.


Can Travel Clubs Replace Online Travel Agencies?

Travel Clubs over online travel agencies

As the online travel industry underwent major changes, most of the major online travel agencies (OTAs) focused on the business aspects of their operations rather than customer experience.