A winning membership engagement strategy starts with careful planning. While all engagement strategies aim for a long-term goal of higher retention rate, starting off with short-term goals is the key to build it. Members are the backbone of any loyalty club, particularly the membership-based travel club. The partnership marketing team is responsible for building, nurturing and managing relationships with the members to ensure their needs are met. When done right, it can be incredibly rewarding and add tremendous value to the members. That being said, what exactly is the need for engagement, you might wonder? Michael J. Brennan offers a simple equation to understand engagement Engagement = Relationship + Action By leveraging the engagement touchpoints, the partnership marketing team can invent new ways to bring value to the members/ merchant partners.
What are Travel APIs, and more importantly, how can they help your business grow and increase revenue? This blog will take a deeper dive into Travel APIs and how Custom Travel Solutions uses them to build and grow branded travel clubs for non-travel brands and organizations. Using Travel APIs to Grow Revenue and Loyalty The topic of Travel APIs may seem remote for those outside the B2B travel sector who are not familiar with the evolution of travel technology.