Author: Mike Putman

Mike started his career with a single travel agency almost three decades ago, which he grew into one of the largest privately held travel agencies in the American Southeast. Since then, Mike has acquired an in-depth knowledge of nearly every facet of the Travel industry. In 1995, he founded one of the 1st online travel sties, and built it into one of the largest online sellers of complex travel. Mike’s last role was as the president of Rovia, LLC where he developed the company into a global competitor, earning the World Travel Award for the World’s Leading On-line Travel Agency. Mike’s understanding of e- commerce, travel distribution, and executive coaching make him uniquely skilled at working without boundaries of size and scope.

Why travel clubs appeal to solo travelers?

Getting around the globe was once more demanding and directionally challenging. Thanks to the ever-growing technological advancements and power within the palm of our hands, an ever-increasing number of individuals are setting off on an adventure alone. Everyone is checking solo travel off their bucket list, from millennials to baby boomers and senior travelers. Solo travel is rising upwards since 2016 and has become a fully-grown niche market. According to a report, the term ‘solo travel’ got 55% higher search hits in 2018 than the previous year. There has been over 131% increment in the number of Google searches for ‘solo travel’ between 2016 and 2019. The female solo travel phenomenon is snowballing, and American women rank first in traveling solo with three trips or more each year. It is not just millennials leading the solo vacation trend; the baby boomers made up a massive 40% of solo travel last year. But it’s the women travelers leading the way to travel solo with 84% of total travel bookings. With solo travelers currently making up 11% of the overall travel market, travel marketers recognize the shift and curate relevant offers to woo solo travelers. Travel clubs can take advantage of this…

Custom Travel Solutions Logo

Travelers Rest, SC, USA – July 17, 2020 – Custom Travel Solutions has welcomed Mike Flory to the management team. Mike will join the team to provide additional thought leadership and assist in positioning the company as an industry leader. Mike brings hands-on expertise in scaling businesses across a wide variety of sectors, as a well-versed travel industry professional.  “I have always been impressed with Custom Travel Solutions and the value it creates for businesses looking to drive loyalty amongst their membership,” Mike says. He adds, “With so much momentum despite current economic uncertainty, it feels like the right time to join a growing enterprise.” Previously Mike completed a successful CEO engagement with Rovia LLC, a privately held travel $250 million membership company, leading it through an ownership transition. Through the unique combination of proprietary travel products, technology, and community Rovia created a unique travel platform leading to triple-digit annual growth rates. Previously, Mike served as CEO of America’s for Car Trawler, a high growth European based Technology Company focused on the global car rental space prior to a successful sale to ECI Partners out of London. Mike began the online travel world when he joined Expedia in 2001 where he served as Vice President and General Manager of five business lines including Distribution, Strategic Accounts,…

Exclusive Travel Club
Exclusive travel club

Are you looking to have a rewarding relationship with your customers without giving up your margin? Do you want to build lasting customer loyalty without going ‘strictly business’? Nothing will rev up the customer’s imagination than an exclusive travel loyalty club. In this article, you will read about the exclusive travel club and a range of benefits it offers to its members. What is an exclusive travel club? In simple words, an exclusive travel club is essentially a lucrative loyalty program where offering something exclusive or unique is a far stronger motivation than everyday discounts. The goal of an exclusive travel club is to offer its members a wonderful and hassle-free travel experience through its services, facilities, benefits and support. An exclusive travel club can have a variety of membership levels, such as Silver, Gold, Platinum and so on, that are tailored to the needs of members with exclusive services, discounts and benefits. Especially if you are serving affluent customers, the exclusive travel club allows you to go the extra mile to support your business goals better and achieve heightened customer loyalty. Every customer wants to feel like a VIP. Exclusive travel club oozes out luxury and unique perks to…

Departure Travel Club
A Mid Year Message From Custom Travel Solutions

2020 has thrown many obstacles into business plans and brand identities around the world. The unprecedented consequences of COVID-19 have left brands scrambling for ways to boost revenue, diversify their offerings, and find creative ways to keep their business moving forward. As a part of the travel industry, we braced for impact at the beginning of the year and walked into the unknown like so many others. We are now halfway through the year and are reflecting on some surprising revelations we have realized recently. We had no idea what to expect when travel shut down, and yet we find ourselves starting the second half of the year with a load of brands ready to take advantage of travel demand and trust our products to do so. How has this happened? As a provider of travel clubs and benefits, we are in a unique position to help brands diversify, boost, and evolve their businesses to meet demands and be flexible in how they do so, even if they are not a traditionally travel-focused brand. We’ve boiled down our revelations into three main areas: A Desire for Assurance & Loyalty: members of our clients know the security they have with their…

Affordable Travel Club
Affordable travel Club: Making travel economical

When we think of a travel club, we never think of term affordable travel club, we think about rewards for bigwigs that travel regularly for their jobs. We often tell ourselves that the travel club is not for normal people or the average Joes, which is far from the truth. In fact, anyone can earn free travel benefits, even if you travel once or twice a year. How travel clubs reduce expenses making it affordable? Affordable travel clubs can help budget-conscious travelers to redeem rewards for discounted or free travel. Typically, traditional standalone reward programs are irrelevant to passive travelers. Affordable travel clubs, on the other hand, cater to all types of travelers and increase the relevance of the program. By integrating multiple platforms such as flights, hotels, car rentals, etc., businesses can offer targeted rewards and promotions relevant to their club members. These travel clubs come in all shapes and sizes to enable their members to get exclusive discounts on travel products and services, incentivize frequent or loyal members with free perks, earn outstanding rewards and redemption rates. The members can also redeem for additional benefits and valuable incentives such as airport lounge facility, priority boarding, waived baggage fees,…

Travel Club- An complete Guide 2020
Travel Club – A complete guide 2020

Table of Content What is a travel club? What is business growth effects of starting travel club? How to start a travel club? How Do Travel Clubs Make Money? How to tell which travel club is scam? 6 things why travel clubs will be next big thing Travel Clubs vs Online Travel Agencies   What is a travel club? Travel club is organization or entity which takes care of the travel need of the individual including flights, accommodations, cruise, cars, and usually auxiliary luxury benefits all in a single membership for a user. Travel Club also may offer the

How A Travel Club Can Boost Brand Perception

Brand perception is extremely volatile amidst today’s constantly technology-driven & connected world. However, with a new generation of customers in the ‘know everything’ environment, brand perception can be optimized using data and marketing efforts.

How A Travel Club Evolves Your Business

What is the major difference between a company that continues to grow and a company that doesn’t? Customer Retention!

Does Travel Club Membership Have a Role in Retaining Loyal Customers?

The key to a successful business and revenue growth is not just bringing in new customers but retaining the loyal customers you have, too. It is true for travel businesses especially in the ongoing crowded e-commerce era where clicks and conversions are adding to the cost.