Author: Mike Putman

Mike started his career with a single travel agency almost three decades ago, which he grew into one of the largest privately held travel agencies in the American Southeast. Since then, Mike has acquired an in-depth knowledge of nearly every facet of the Travel industry. In 1995, he founded one of the 1st online travel sties, and built it into one of the largest online sellers of complex travel. Mike’s last role was as the president of Rovia, LLC where he developed the company into a global competitor, earning the World Travel Award for the World’s Leading On-line Travel Agency. Mike’s understanding of e- commerce, travel distribution, and executive coaching make him uniquely skilled at working without boundaries of size and scope.

FREE WEBINAR: Why Right Now Is A Great Time For Travel Club Members & Services

Join Custom Travel Solutions CEO Mike Putman on TUESDAY, MARCH 31st, 2020 from 1:30pm – 2:30pm for a free webinar titled ‘Why Right Now Is A Great Time For Travel Club Members & Services’. During this webinar, Mike will lead a discussion on how travel club members benefit from high-touch customer service and communication during uncertain times like the one COVID-19 is presenting the world with. How can you brand benefit from a travel membership program and boost loyalty, engagement, and assurance among your users? Join us and find out! REGISTER HERE!

Online Travel Agencies
What is an Online Travel Agency? OTAs vs Travel Clubs

What is an Online Travel Agency? OTAs (Online Travel Agency) like Expedia,, Travelocity and others are known for advertising major discounts to hotels around the world.

Why Now Is A Great Time To Be A Travel Club Member

In the wake of closings, cancellations, and vast uncertainty due to COVID-19 (Coronavirus), we believe it’s a better time than ever to be a travel club member and reap the benefits that come with memberships regarding information and communication. Trust Through Assurance After extensive market research, we came to know that one of the four pillars of confidence that members are seeking in a travel club is assurance. Due to the current mass of information through media, response teams, and local officials, it is vitally important that the correct updates are communicated to travelers. Understanding protocols helps businesses, and communities as a whole to ensure there is less panic. One way that we at Custom Travel Solutions provide assurance to our clients’ members is through our 24/7 Member Support Specialists. This benefit allows our client’s members to call in and get updates on their cruises, flights, travel updates, and more so that they can best prepare for upcoming trips. As well as how travel brands are responding to the virus spread. Our agents are more than order-takers, they are advocates for the members, reaching out to suppliers on their behalf.  As it relates to the current pandemic, our member support…

How A Travel Club Program Appeals To Members

What is a travel club? Travel agencies, membership groups, and affinity clubs have existed for a long time. But how has the travel club concept change the way brands can appeal to members?

Lux Life Names CTS ‘Best B2B Travel Benefit Solutions Provider 2020’

Custom Travel Solutions is proud to announce that we have been recognized by Lux Life Magazine as ‘Best B2B Travel Benefit Solutions Provider 2020’ in their annual LUX Travel & Tourism Awards. LUXlife launched the Travel & Tourism Awards to recognize those who have dedicated themselves to offering the finest experiences, products, and services in the industry. Steve Simpson, Awards Coordinator, comments: “Travel and Tourism encompasses a vast array of different businesses. Whether working in the hospitality, entertainment, or food and beverage sectors (and everything in between), companies of all shapes and sizes contribute to creating exquisite memories for people all over the world. Congratulations to all of my winners and I hope you have a delightful 2020 ahead.” Custom Travel Solutions is proud to be recognized for our efforts to bring brands around the world the ability to find new revenue, customer loyalty, engagement, and retention tools through travel benefits and booking platforms. We use this honor to push forward and strive to earn more rewards for the work we do. We have a commitment to delivering a product that works for each individual client uniquely to build a new angle to their brand and build their brand recognition regardless of industry…

6 Benefits of Loyalty Program and Trends in 2020

6 Benefits of Loyalty Program and Trends in 2020 Having excellent customer loyalty programs is the best way to engage with customers, drive loyalty and reduce market churn.  Despite the ephemeral nature of loyalty, a travel loyalty program will motivate your customers to buy more often and earn exciting rewards in return.

How Personalized Travel Is Changing Customer Loyalty

What is customer Loyalty? Customer loyalty is one of the crucial drivers of the modern travel ecosystem. Loyalty programs are constantly evolving and innovating to add more value to customers in the form of rewards. With the rise of the new-age digital generation, the overall interest in travel is high and these tech-savvy travelers are eager to engage with loyalty programs for their personal benefit. The ability to transform a single purchase into multiperiod decisions is what determines customer loyalty for a travel brand. This also dictates how much you should spend on customer acquisition. Today’s loyal customers will reward brands for personalized engagements and benefits and are more likely to remain loyal to a brand that offers personalized experiences.

Top Luxury Travel Trends for 2020

The luxury travel market has witnessed a sizeable growth over the last decade due to the continuously rising inclination towards personalized and unique holiday experiences.

Travel Club
What is a travel club and its business impact in 2020?

Content What is a travel club? What are the business growth effects of starting a travel club? Understanding: Earning, Value & Redemption Travel Clubs versus Online Travel Agencies 6 reasons why travel club will be the next big thing

How A Travel Club Can Connect Brand To User

Travelers Are Willing to Stick Around, Arm Your Brand with the Right Tools As the number of travelers rises year after year, the number of members enrolled for travel-based rewards programs continues to rise along with it. According to a recent survey, about 56% of travelers were a part of one or more hotel loyalty programs while 54% belonged to at least one airline loyalty program. (Source)