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3 Tips For Travel Loyalty Program Success

The new generation of travelers is more technology savvy and no longer reaches out to local agencies for travel deals.

5 Ideas To Master Digital Travel Marketing

The proliferation of digital technology combined with online connectivity has made it possible to be able to reach and observe your customers anywhere in the world at a given time.

How Personalization Shifts Brand Perception

Brand perception is extremely volatile amidst today’s constantly technology-driven & connected world.

The Keys To The Customer Experience

Customer experience is a key differentiator and driver for growth in the loyalty program industry.

How To Help Your Loyalty Program Stick Out

The marketing landscape of the travel and hospitality industry has changed with power shifting more from sellers, into the hands of today’s buyers.

Reaching New Members Through Data-Driven Marketing

The tsunami of travel business & traveler data has greatly impacted the marketing landscape in the travel industry like no other. The desire for deeper digital data along with the wealth of customer touchpoints is helping travel clubs and travel-benefit businesses deliver positive experiences that foster loyalty.

How Travel Clubs Affect Membership & Loyalty

Some of the most successful and fastest-growing organizations worldwide are driven by their members. In today’s fast-paced world, everyone likes to access exclusive benefits in seconds, which has caused rapid growth in the membership driven economy.

The Sharing Economy’s Effect On Travel

The increase of IoT and the global economic downturn has become a fertile ground for ‘sharing economy’ in the travel sector. Most of the services or travel offerings are provided through sharing platforms between peers (P2P).

Customization & Influencing Path to Purchase

If marketing has one goal, it is to optimize the customer journey and shape the path to purchase in a way that it influences their purchase decision. Nowadays, this is why most online travel marketers have started to offer targeted recommendations for those ready to buy. In the face of overwhelming customer choice, customization offers an opportunity for travel brands to differentiate themselves.

Social Media Evolution in Travel Marketing

The limitless opportunities offered by social media has led to the emergence of new growth in the existing travel sector through the culmination of brand-advocating influencers, hashtag communities, and FOMO (fear of missing out). So what does this mean for your travel club or business?