In: Resource Center

21
Sep

Private Label Travel Clubs for Member Engagement Marketing

Private Label Travel Clubs for Member Engagement Marketing

The ability to attract, acquire, engage and retain customers is key to any business, but especially those with a subscription-based business model. Subscription businesses may include co-brand credit cards, retail member clubs, timeshare destination clubs and other membership-based organizations such as employee groups and credit unions. Subscription business models require member engagement strategies that can help build, nurture and maintain customer relationships while increasing revenue and maximizing customer lifetime value (CLV).   How can subscription-based companies increase member engagement by focusing more on the B2C, customer-centric, loyalty side of their business – without all the costs and complications of yet another backend technology project? They can start with a travel club offering that is completely supported, maintained and fulfilled by Custom Travel Solutions, branded to their company and added on top of their existing websites and member programs.   Travel Clubs and Software as a Service  It takes a lot of focused dedication and great salespeople to run a sustainable and profitable subscription business, but it also takes various software-as-a-service (SaaS) platforms to handle CRM, loyalty, inbound marketing, and sales and club services, in addition to membership management software such as Wild Apricot by Personify.  But what about the end user? They probably don’t know…

17
Sep

Building member engagement with Travel Clubs

Building member engagement with Travel Clubs

The travel industry is the one of the world’s largest, contributing over $7.6 trillion to the global economy in 2014. To tap this immense revenue opportunity, travel brands need to engage their customers effectively.

13
Sep

Strengthening Travel Offerings for Financial Services

Strengthening Travel Offerings for Financial Services

The importance of financial services to the travel industry cannot be overstated. Commercial and co-brand credit cards have helped both the travel suppliers (airlines, hotels), card companies (Visa, Amex), and issuing banks segment their common customers and understand consumer spending habits.

11
Sep

How to Ensure Travel APIs Drive Everlasting Organizational Value

How to Ensure Travel APIs Drive Everlasting Organizational Value

API (Application Programming Interface) is a set of functions that are used to access certain applications. Therefore, a travel API features various kinds of travel deals, details, and services that can be accessed by third-party vendors.

06
Sep

Travel Clubs for Media & Publishing Companies

Travel Clubs for Media & Publishing Companies

There is a growing need  for media and publishing companies  to find new   models  of  customer acquisition, retention and loyalty  for  the digital age.  Content   publishers and media managers  can tap into the “sharing economy ” and use value-adds, such as a  subscription  travel club, to add value to their own subscriptions and  turn more  lookers into subscribers, and subscribers into  loyal  customers. 

04
Sep

The Benefits of Travel Clubs for Sport Tourists

The Benefits of Travel Clubs for Sport Tourists

The sport tourism industry serves a growing segment of consumers who travel for competitive sporting events (NASCAR, FIFA World Cup, NFL) and other sport-related attractions such as hall-of-fame museums, as well as for active sport tourism such as hiking, skiing and canoeing.

30
Aug

The Travel Club Option for Travel APIs

The Travel Club Option for Travel APIs

What are Travel APIs, and more importantly, how can they help your business grow and increase revenue? This blog will take a deeper dive into Travel APIs and how Custom Travel Solutions uses them to build and grow branded travel clubs for non-travel brands and organizations.

27
Aug

Enhancing Retail Loyalty with Travel Clubs-as-a-Service

The Platinum Card Experience: Travel Clubs And Loyalty Programs In The Retail Landscape

Have you ever asked yourself: What is a loyalty program? It seems like a simple question – after all, we all probably belong to at least one loyalty program, whether it takes the form of a frequent flyer program, co-brand credit card, member club or travel club (this last one, travel clubs, happen to be our specialty and you can learn more here).

25
Aug

Retail Touchpoints Blog Published Custom Travel Solutions CEO Mike Putman’s Article

The Platinum Card Experience: Travel Clubs And Loyalty Programs In The Retail Landscape

Our CEO Mike Putman recently wrote an article for Retail Touchpoints Blog, an online publishing network that delivers cutting edge content to retail executives designed to improve the customer experience in the new world of cross-channel retailing. The article discusses the importance of travel clubs for retail, financial services and other non-travel verticals.

23
Aug

Phocuswire Blog Published Custom Travel Solutions CEO Mike Putman’s Article

Revenue and loyalty for vacation rentals in the age of Amazon and Google

Our CEO Mike Putman recently wrote an article for Phocuswire, a comprehensive daily news companion for the  technology, distribution and the digital economy fields – the backbone of the travel, tourism and hospitality industry.