The ability to attract, acquire, engage and retain customers is key to any business, but especially those with a subscription-based business model. Subscription businesses may include co-brand credit cards, retail member clubs, timeshare destination clubs and other membership-based organizations such as employee groups and credit unions. Subscription business models require member engagement strategies that can help build, nurture and maintain customer relationships while increasing revenue and maximizing customer lifetime value (CLV). How can subscription-based companies increase member engagement by focusing more on the B2C, customer-centric, loyalty side of their business – without all the costs and complications of yet another backend technology project? They can start with a travel club offering that is completely supported, maintained and fulfilled by Custom Travel Solutions, branded to their company and added on top of their existing websites and member programs. Travel Clubs and Software as a Service It takes a lot of focused dedication and great salespeople to run a sustainable and profitable subscription business, but it also takes various software-as-a-service (SaaS) platforms to handle CRM, loyalty, inbound marketing, and sales and club services, in addition to membership management software such as Wild Apricot by Personify. But what about the end user? They probably don’t know…
The importance of financial services to the travel industry cannot be overstated. Commercial and co-brand credit cards have helped both the travel suppliers (airlines, hotels), card companies (Visa, Amex), and issuing banks segment their common customers and understand consumer spending habits.
API (Application Programming Interface) is a set of functions that are used to access certain applications. Therefore, a travel API features various kinds of travel deals, details, and services that can be accessed by third-party vendors.
There is a growing need for media and publishing companies to find new models of customer acquisition, retention and loyalty for the digital age. Content publishers and media managers can tap into the “sharing economy ” and use value-adds, such as a subscription travel club, to add value to their own subscriptions and turn more lookers into subscribers, and subscribers into loyal customers.
The sport tourism industry serves a growing segment of consumers who travel for competitive sporting events (NASCAR, FIFA World Cup, NFL) and other sport-related attractions such as hall-of-fame museums, as well as for active sport tourism such as hiking, skiing and canoeing.
What are Travel APIs, and more importantly, how can they help your business grow and increase revenue? This blog will take a deeper dive into Travel APIs and how Custom Travel Solutions uses them to build and grow branded travel clubs for non-travel brands and organizations.
Have you ever asked yourself: What is a loyalty program? It seems like a simple question – after all, we all probably belong to at least one loyalty program, whether it takes the form of a frequent flyer program, co-brand credit card, member club or travel club (this last one, travel clubs, happen to be our specialty and you can learn more here).
Consumers like doing price checks, performing price comparisons, and comparing deals before finally hitting the ‘buy’ button. Thanks to promotional aggregators and daily deals, that process is easier than ever.
What exactly is the reason for this sector’s boom in such a short span? Well, there are a number of reasons but the major one is its unique charm to the typical traveler. Vacation rentals are exceptionally different than the regular hotel establishments.