In: BLOG

07
Dec

Virtual Currency Platform

Can a travel club improve loyalty for retail businesses?

Custom Travel Solutions is proud to launch it’s new Virtual Currency/Rewards platform.  This has been in development for a little over a year, after two previous years of planning.  This platform is the culmination of over 100 years of travel experience, and understanding of what the market needs to fuel a successful travel eco-system. We built the framework very much open, where we can either utilize our own points bank or connect to our client’s reward system.  The platform contains an “earn” engine, as well as a “burn” engine.  In the middle we have and an FX function that allows us to reconcile to any currency, crypto or fiat.  Our FX function also allows our clients to create their own ratio for earning as well as burning. With our early launch partner, we are seeing significant conversion improvement, as well as, end consumer loyalty improvements. We would love the opportunity to show you how our new platform can help you with your loyalty strategy and improve overall revenue results.  

23
Nov

The Partnership Effect – Improving member engagement and retention

THE PARTNERSHIP EFFECT – IMPROVING MEMBER ENGAGEMENT AND RETENTION

A winning membership engagement strategy starts with careful planning. While all engagement strategies aim for a long-term goal of higher retention rate, starting off with short-term goals is the key to build it. Members are the backbone of any loyalty club, particularly the membership-based travel club. The partnership marketing team is responsible for building, nurturing and managing relationships with the members to ensure their needs are met. When done right, it can be incredibly rewarding and add tremendous value to the members. That being said, what exactly is the need for engagement, you might wonder? Michael J. Brennan offers a simple equation to understand engagement Engagement = Relationship + Action By leveraging the engagement touchpoints, the partnership marketing team can invent new ways to bring value to the members/ merchant partners. As a result, the entire experience becomes seamless for the members in measurable ways that benefit the higher goal of the loyalty program. Let us see how engagement facilitates networking and growth for a travel loyalty program – Active participation Engagement will build strongly when the member participation is maximized. To maximize participation and foster loyalty, networking is a useful key. The partnership marketing team should engage the members…

03
Oct

Event Recap: Recording of Our Webinar with Travel Massive

Travel Clubs for the Millennial Traveler: Join our Webinar with Travel Massive

In case you missed it, we just did a webinar with Travel Massive, the world’s biggest tourism industry community on the topic of Packaged Trips for the Millennial Traveler. For any travel brand that wants to better understand their Millennial customers’ travel preferences and how to convert more travel sales and drive loyalty among this demographic, a recording of the webinar can be found here – Packaged Trips for the Millennial Traveler. A huge thanks to Travel Massive for arranging the webinar and the Travel Massive community members who attended the discussion.

02
Oct

Can a travel club improve loyalty for retail businesses?

Can a travel club improve loyalty for retail businesses?

Nurturing a loyal customer base will help your retail business to grow by boosting both revenue and profitability, given the fact that repeat consumers are likely to spend 60% more per transaction than the new ones. Obviously, this is easier said than done.

27
Sep

Travel Clubs for the Millennial Traveler : Join our Webinar with Travel Massive on 10/3

Travel Clubs for the Millennial Traveler: Join our Webinar with Travel Massive

Custom Travel Solutions is partnering with Travel Massive, the world’s biggest tourism industry community, for a webinar on the topic of “Packaged Trips for the Millennial Traveler.” Are you interested in increasing revenue and loyalty for your travel brand? Click the link below and register to attend the webinar – if travel is your business, you won’t be disappointed. 

25
Sep

Successful Travel Club Examples

Successful travel club examples

So the question arises – why travel clubs? The answer is simple. They are the future of the tourism industry, without a doubt. The stats and figures forecasted this fact and current trends have supported it.

21
Sep

Private Label Travel Clubs for Member Engagement Marketing

Private Label Travel Clubs for Member Engagement Marketing

The ability to attract, acquire, engage and retain customers is key to any business, but especially those with a subscription-based business model. Subscription businesses may include co-brand credit cards, retail member clubs, timeshare destination clubs and other membership-based organizations such as employee groups and credit unions.

17
Sep

Building member engagement with Travel Clubs

Building member engagement with Travel Clubs

The travel industry is the one of the world’s largest, contributing over $7.6 trillion to the global economy in 2014. To tap this immense revenue opportunity, travel brands need to engage their customers effectively.

13
Sep

Strengthening Travel Offerings for Financial Services

Strengthening Travel Offerings for Financial Services

The importance of financial services to the travel industry cannot be overstated. Commercial and co-brand credit cards have helped both the travel suppliers (airlines, hotels), card companies (Visa, Amex), and issuing banks segment their common customers and understand consumer spending habits.

11
Sep

How to Ensure Travel APIs Drive Everlasting Organizational Value

How to Ensure Travel APIs Drive Everlasting Organizational Value

API (Application Programming Interface) is a set of functions that are used to access certain applications. Therefore, a travel API features various kinds of travel deals, details, and services that can be accessed by third-party vendors.