In: BLOG

10
Aug

Netflix and the Subscription Model: How to Acquire & Retain Customers

Netflix and the Subscription Model: How to Acquire & Retain Customers

Just a decade ago, Netflix was known primarily as the disruptor of Blockbuster and pioneer of online subscriptions for specific products or services (in this case DVD delivery, but there were also shaving clubs, travel clubs and so on). Around 2007, Netflix decided to keep its subscription model but made the wise decision to transition from DVDs to streaming content.

07
Aug

Travel club as an employee engagement strategy

Travel club as an employee engagement strategy

Recent studies have confirmed that engaged employees create a better customer experience, strengthen their brand and are more productive. The study also revealed that companies with higher employee engagement levels have an edge over those in the industry with lower engagement levels and have 3.9 times more earnings per share than the latter.

02
Aug

Common Revenue Opportunities for Member Clubs, Loyalty Programs and Travel Clubs

Common Revenue Opportunities for Member Clubs, Loyalty Programs and Travel Club

 Member clubs such as the $9 Fare Club offered by Spirit Airlines or Amazon Prime can be an ingenious way for travel and non-travel brands to diversify their loyalty offerings and drive a different kind of added value than a traditional loyalty program might offer. 

30
Jul

How Travel and Lifestyle Clubs Help Differentiate Online Banking for Credit Unions

How Travel and Lifestyle Clubs Help Differentiate Online Banking for Credit Unions

This article first appeared in the June 2018 issue of Credit Union Business. One of the biggest challenges for credit unions today is their ability to drive awareness and engagement, including through their digital and mobile channels.

25
Jul

Enhancing Vacation Rentals in the Sharing Economy

Vacation Rentals brief Whitepaper

There’s no doubt that the sharing economy has changed the marketplace of accommodations, including where people stay, how they find new properties, what they expect from a property owner or management group and their expectations for a vacation rental website or app. 

23
Jul

Retailer Loyalty Programs and 360-Degree Travel Experiences

Retailer Loyalty Programs and 360-Degree Travel Experiences

Brand relationships follow a simple law: the more you give, the more you get. That’s why consumers love loyalty programs – they get brand value beyond the price of the transaction, every time they spend. But many brands have been “giving” loyalty rewards and not seeing a return on investment. So what gives?

13
Jul

Travel Clubs as a Member Engagement Strategy

Travel club as a Membership engagement strategy

Engaged customers fall into four categories – the buyers, the advocates, active engagers and loyal followers. Leveraging the myriad channels of communication and contact points is essential to help your travel business stand out and bring in more revenue.

05
Jul

Can Travel Clubs Replace Online Travel Agencies?

Can Travel Clubs Replace online travel agencies?

As the online travel industry underwent major changes, most of the major online travel agencies (OTAs) focused on the business aspects of their operations rather than customer experience.

02
Jul

How a Travel and Lifestyle Club Can Drive Revenue and Loyalty

The Travel Club Concept How a Travel and Lifestyle Club Can Drive Revenue and Loyalty

Those in travel businesses do realize that travel is an expensive and exotic commodity. A regular travel marketer will sell people air tickets or vacation packages, whereas travel clubs sell them dreams, adventure, experience, and memories.

27
Jun

Alumni Clubs and the appeal of Travel Benefits

Alumni Clubs and the appeal of Travel Benefits

Alumni clubs are becoming popular among travelers with a host of travel and lifestyle benefits they offer. Take a look at the various travel benefits that appeal to student travelers and encourage them to be part of alumni clubs.