In: BLOG

25
Jun

Monetizing Loyalty Programs – From Cost Center to Revenue Center

Monetizing Loyalty Programs – From Cost Center to Revenue Center

The full potential of loyalty programs wasn’t realized until 1980s. Today, they are everywhere in the customer-centric industry. But are loyalty efforts profitable? The answer is yes.

21
Jun

Travel Marketing: Travel Clubs versus Online Travel Agencies

The top online travel agencies (OTAs) invest billions of dollars for one purpose – to get the right travel products to the right customers at the right time. Major OTAs like Expedia have been successful by creating multiple brands across different websites targeted to different audience segments.

18
Jun

The Long-range Member Benefits of Travel Clubs – More than Just Miles

The Long-range Member Benefits of Travel Clubs – More than Just Miles

Travel clubs are undoubtedly the new ‘it’ thing. If you are wondering why, just look into the range of services and features they offer to your business. As a member, you get access to insider deals, rewards, preferential rates, special promotions and more.

18
Jun

How to Achieve Year-Round Brand Engagement with a Travel Club

Brand engagement is the core of any travel business model. The end goal of travel club membership is to increase customer retention and enhance the lifetime value of your customers. It does so via its loyalty programs that enhance customer engagement and consequently increase repeat purchases.

15
Jun

How Airlines Can Strengthen Loyalty & Ancillary Revenue for FFPs through a Travel Club

How Airlines Can Strengthen Loyalty & Ancillary Revenue for FFPs through a Travel Club

What led the airline industry to introduce the original “frequent flyer program” (FFP) concept? Remember, this was long before retailers popularized the “loyalty program” concept.

13
Jun

The Connection Between Travel and Loyalty – How Travel Clubs Can Foster Brand Loyalty

The Connection Between Travel and Loyalty – How Travel Clubs Can Foster Brand Loyalty

Loyalty can never be truly bought… but it can be earned or built through rich, rewarding customer experiences. The first step to fostering brand loyalty is to produce a solid base of repeat customers – brand loyalists – who are 67% more likely to spend than the new ones.

08
Jun

How Non-Travel Groups Can Benefit from Travel Clubs and the Sharing Economy

How Non-Travel Groups Can Benefit from Travel Clubs and the Sharing Economy

In the past ten years, services like Airbnb, Lyft and Uber have gone from being the cool/new “disruptors” to being the face of a new economy – a “sharing economy,” as it’s called.

01
Jun

3 Reasons Why Timeshare Companies and Owners Love Travel Clubs

3 Reasons Why Timeshare Companies and Owners Love Travel Clubs

If you’re part of a timeshare company, you know the hard work it takes to run a timeshare successfully. It may be paradise on the actual property, but behind the scenes you’re forever hustling to keep sales high, minimize default rates, and (in your spare time) scouting and acquiring luxury real estate.

25
May

Travel and Lifestyle Clubs: Benefits and Challenges for Non-Travel Businesses

Custom Travel Solutions Introduces the “Travel Club” Concept to Non-Travel Brands and Organizations

Many would argue that American Express and other card companies are really travel and lifestyle clubs at heart. Why would consumers pay hundreds of dollars in annual fees to use an Amex Platinum card, or thousands of dollars to use an Amex Centurion?

23
Jan

6 Reasons Why Travel Clubs Will be the Next Big Thing

travel clubs

The travel industry is one of the biggest sectors in the world, which accounts for almost 10% of the global GDP. Though, in the last few years, we have seen a drastic change in the travel and tourism industry.