A Q&A with Custom Travel Solutions CEO Mike Putman – as seen in Direct Selling News July 2019 issue What was the goal behind introducing the hotel rewards program? A client came to us looking for ways to increase their distributor/customer engagement without having to spend a lot of money on another expensive program. We were able to provide a cost-effective hotel rewards program that allowed them to distribute hotel rewards to their distributors/customers through a fully branded hotel booking platform. The hotel rewards can be used at 100’s of thousands of hotels around the world, all bookable through the booking engine. The great news is that the rewards literally cost our clients just a few pennies on the dollar. This allows them to offer an equal number of hotel rewards as what the distributor /customer is paying in autoship, for just a fraction of what they collected. So how did the program impact engagement? Our client saw an incredible 5x the amount of member engagement month-over-month from program introduction. Their distributors/ customers recognized they were able to earn these hotel rewards automatically and were able to apply them to a huge inventory of hotels around the world. The increased…
Our CEO Mike Putman recently wrote an article for Retail Touchpoints Blog, an online publishing network that delivers cutting edge content to retail executives designed to improve the customer experience in the new world of cross-channel retailing. The article discusses the importance of travel clubs for retail, financial services and other non-travel verticals.
Our CEO Mike Putman recently wrote an article for Phocuswire, a comprehensive daily news companion for the technology, distribution and the digital economy fields – the backbone of the travel, tourism and hospitality industry.
Our CEO Mike Putman recently wrote an article called ‘Join the Club: Travel and Lifestyle Benefits for Non-Travel Customers Members’, for Loyalty360, the loyalty management magazine. The article sheds light on the benefits of offering travel and lifestyle benefits for non-travel member groups.
Resort Trades featured Custom Travel Solutions in their June Issue, where they wrap up the updates from the ARDA World event held in Las Vegas earlier in 2018. Excerpts from the text include: “Our goal?” he says. “…to help our customers build, deploy, and operate successful travel membership programs that increase retention, loyalty, and, ultimately, rev- enues.” The full post can be read here, on page 8.
Hospitality Technology, a media and predictive intelligence resource exclusively dedicated to helping both hotel and restaurant operators featured Custom Travel Solutions’ Vacation Rentals Report that was officially released last week. The full post can be read here.
TravelDailyNews, the travel & tourism news portal for the international travel trade market has featured Custom Travel Solutions’ Travel Club Brief.
Our CEO Mike Putman was recently featured in an article for CU Business, a leading resource for credit unions. The article discusses why credit unions will need to differentiate their value proposition in the eyes of existing and potential members, and how a branded travel club can help them do that – while adding revenue, strengthening loyalty and converting brand affinity into brand equity.
PYMNTS, the leading online source for payment news, mobile payment trends and commerce has featured Custom Travel Solutions Chief Commercial Officer, Charles Ralston in an article about how Chinese tourists are driving global payment and retail change.
Leading Travel News Publication, Smart Travel News has featured Custom Travel Clubs as the pioneer in Travel Loyalty Programs. The news feature says, “Custom Travel Clubs was developed to address the need of increasing loyalty for organizations and their constituents. Travel is the great equalizer, it’s the thing all people want more of. Custom Travel Clubs has set out to fulfill that need by offering organizations a turn-key white label system of having their own travel club that they can then share with their customers/members/associates.”