SoftCash was designed with both simplicity and sophistication in mind – easy to use while delivering big results. Our clients asked for a tool that would allow them to encourage consumers to modify their behavior and to reward those consumers for doing so. In response, we created the SoftCash Travel Rewards Program to enable businesses to engage users with exclusive travel rewards aimed at reinforcing relationships and modifying consumer behavior.
At Custom Travel Solutions, we know that it’s easier to retain repeat users than to constantly acquire net new customers. SoftCash will enhance customer loyalty and retention, allowing your business to grow by focusing on new acquisitions, rather than compensating for a struggling consumer return rate.
Your customers will stay engaged and informed with real-time updates of their rewards status, allowing them to see their savings and earnings goals for their next trip, all under your brand. As a part of our SoftCash program, meaningful loyalty interactions, personalized emails and messaging through SoftCash will increase user lifetime value (ULV); coupled with accrued rewards points, SoftCash & Hotel Rewards gives users the confidence in your brand that they need to remain long-term customers.