Softcash-The future of loyalty programs

SoftCash Travel Rewards Program

SoftCash Travel Rewards Program

SoftCash Travel Rewards Program was designed with both simplicity and sophistication in mind, making it easy to use while delivering big results.


Our clients asked for a tool that would allow them to encourage consumers to modify their behavior and to reward those consumers for doing so. Therefore, we created the SoftCash Travel Rewards Program that enables businesses to engage users with exclusive travel rewards. Your company can purchase softcash credits from CTS, and use them to apply to users fees, trips, or incentive based needs. Its aim is to reinforce relationships and modify consumer behavior using travel as the motivator.


At Custom Travel Solutions, we recognize the importance of retaining customers, while continuing to expand your business and extend your reach.

Customer Retention

SoftCash will enhance customer loyalty and retention, allowing your business to grow. The benefits will always motivate the customer to use your services and encourage increased engagement with your brand.

New Acquisitions

This program will also focus on new acquisitions, offering additional benefits always entices new customers to be part of the program and take a step towards becoming a loyal member.

Real Time Updates

Your customers will stay engaged and informed with real-time updates of their rewards status. This will allow them to see their savings and earnings goals for their next trip, all under your brand.

Increase in ULV

As a part of our program, user lifetime value (ULV) will increase by meaningful loyalty interactions, personalized emails and messaging through SoftCash. Also accrued rewards points, SoftCash & Hotel Rewards gives users the confidence in your brand that they need to remain long-term customers.


Hotel Rewards is an end to end reward system intended to put the power of consumer engagement and loyalty rewards at your fingertips.

  1. This cost-effective, fully integrated, quick to market solution allows you to reward engagement and brand recognition with real value in the form of hotel credit points that are redeemable at eligible hotels around the globe.
  1. Custom Travel Solutions acts as the vault, and you are able to take credits to distribute and award as needed, all at pennies on the dollar.
  1. Hotel Rewards is a simple-to-use platform that gives your brand the ability to increase user lifespan and solidify quality engagement.
  1. As a feature of your loyalty program platform, you will be able to purchase credits to distribute to members: engage new members with an entry allotment & incentivize loyalty.
  1. You have the power of loyalty rewards right in your hands. You are able to engage your users in real time and show them the power of loyalty and what they mean to your business.

What Makes SoftCash Unique?

Easy enrollment of members

Low cost, high value with sustainability

Cloud-based for ease of access

Multiplatform integration and support

Loyalty analytics dashboard

Tiered model promotes brand loyalty

Incentivized referrals for existing users

Data-driven insights for optimization

Customisable to engage top users

Real-time user reward notifications

Personalized emails and newsletters

Ready To Upgrade Your Loyalty Program? Book a Free Demo Today!