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Private Label Travel Clubs for Member Engagement Marketing
Private Label Travel Clubs for Member Engagement Marketing

The ability to attract, acquire, engage and retain customers is key to any business, but especially those with a subscription-based business model. Subscription businesses may include co-brand credit cards, retail member clubs, timeshare destination clubs and other membership-based organizations such as employee groups and credit unions. Subscription business models require member engagement strategies that can help build, nurture and maintain customer relationships while increasing revenue and maximizing customer lifetime value (CLV).   How can subscription-based companies increase member engagement by focusing more on the B2C, customer-centric, loyalty side of their business – without all the costs and complications of yet another backend technology project? They can start with a travel club offering that is completely supported, maintained and fulfilled by Custom Travel Solutions, branded to their company and added on top of their existing websites and member programs.   Travel Clubs and Software as a Service  It takes a lot of focused dedication and great salespeople to run a sustainable and profitable subscription business, but it also takes various software-as-a-service (SaaS) platforms to handle CRM, loyalty, inbound marketing, and sales and club services, in addition to membership management software such as Wild Apricot by Personify.  But what about the end user? They probably don’t know…

Building member engagement with Travel Clubs
Building member engagement with Travel Clubs

The travel industry is the one of the world’s largest, contributing over $7.6 trillion to the global economy in 2014. To tap this immense revenue opportunity, travel brands need to engage their customers effectively.

Strengthening Travel Offerings for Financial Services
Strengthening Travel Offerings for Financial Services

The importance of financial services to the travel industry cannot be overstated. Commercial and co-brand credit cards have helped both the travel suppliers (airlines, hotels), card companies (Visa, Amex), and issuing banks segment their common customers and understand consumer spending habits.

How to Ensure Travel APIs Drive Everlasting Organizational Value
How to Ensure Travel APIs Drive Everlasting Organizational Value

API (Application Programming Interface) is a set of functions that are used to access certain applications. Therefore, a travel API features various kinds of travel deals, details, and services that can be accessed by third-party vendors.

Travel Clubs for Media & Publishing Companies
Travel Clubs for Media & Publishing Companies

There is a growing need  for media and publishing companies  to find new   models  of  customer acquisition, retention and loyalty  for  the digital age.  Content   publishers and media managers  can tap into the “sharing economy ” and use value-adds, such as a  subscription  travel club, to add value to their own subscriptions and  turn more  lookers into subscribers, and subscribers into  loyal  customers. 

The Benefits of Travel Clubs for Sport Tourists
The Benefits of Travel Clubs for Sport Tourists

The sport tourism industry serves a growing segment of consumers who travel for competitive sporting events (NASCAR, FIFA World Cup, NFL) and other sport-related attractions such as hall-of-fame museums, as well as for active sport tourism such as hiking, skiing and canoeing.

The Travel Club Option for Travel APIs
The Travel Club Option for Travel APIs

What are Travel APIs, and more importantly, how can they help your business grow and increase revenue? This blog will take a deeper dive into Travel APIs and how Custom Travel Solutions uses them to build and grow branded travel clubs for non-travel brands and organizations.

The Platinum Card Experience: Travel Clubs And Loyalty Programs In The Retail Landscape
Enhancing Retail Loyalty with Travel Clubs-as-a-Service

Have you ever asked yourself: What is a loyalty program? It seems like a simple question – after all, we all probably belong to at least one loyalty program, whether it takes the form of a frequent flyer program, co-brand credit card, member club or travel club (this last one, travel clubs, happen to be our specialty and you can learn more here).

What are the travel and lifestyle benefits that resonate with retail customers?
What are the travel and lifestyle benefits that resonate with retail customers?

Consumers like doing price checks, performing price comparisons, and comparing deals before finally hitting the ‘buy’ button. Thanks to promotional aggregators and daily deals, that process is easier than ever.

How Travel clubs will be the solution that vacation rentals are looking for
How Travel Clubs Will Be The Solution That Vacation Rentals are Looking For

What exactly is the reason for this sector’s boom in such a short span? Well, there are a number of reasons but the major one is its unique charm to the typical traveler. Vacation rentals are exceptionally different than the regular hotel establishments.

Netflix and the Subscription Model: How to Acquire & Retain Customers
Netflix and the Subscription Model: How to Acquire & Retain Customers

Just a decade ago, Netflix was known primarily as the disruptor of Blockbuster and pioneer of online subscriptions for specific products or services (in this case DVD delivery, but there were also shaving clubs, travel clubs and so on). Around 2007, Netflix decided to keep its subscription model but made the wise decision to transition from DVDs to streaming content.

Travel club as an employee engagement strategy
Travel club as an employee engagement strategy

Recent studies have confirmed that engaged employees create a better customer experience, strengthen their brand and are more productive. The study also revealed that companies with higher employee engagement levels have an edge over those in the industry with lower engagement levels and have 3.9 times more earnings per share than the latter.

Common Revenue Opportunities for Member Clubs, Loyalty Programs and Travel Club
Common Revenue Opportunities for Member Clubs, Loyalty Programs and Travel Clubs

 Member clubs such as the $9 Fare Club offered by Spirit Airlines or Amazon Prime can be an ingenious way for travel and non-travel brands to diversify their loyalty offerings and drive a different kind of added value than a traditional loyalty program might offer. 

How Travel and Lifestyle Clubs Help Differentiate Online Banking for Credit Unions
How Travel and Lifestyle Clubs Help Differentiate Online Banking for Credit Unions

This article first appeared in the June 2018 issue of Credit Union Business. One of the biggest challenges for credit unions today is their ability to drive awareness and engagement, including through their digital and mobile channels.

Vacation Rentals brief Whitepaper
Enhancing Vacation Rentals in the Sharing Economy

There’s no doubt that the sharing economy has changed the marketplace of accommodations, including where people stay, how they find new properties, what they expect from a property owner or management group and their expectations for a vacation rental website or app. 

Retailer Loyalty Programs and 360-Degree Travel Experiences
Retailer Loyalty Programs and 360-Degree Travel Experiences

Brand relationships follow a simple law: the more you give, the more you get. That’s why consumers love loyalty programs – they get brand value beyond the price of the transaction, every time they spend. But many brands have been “giving” loyalty rewards and not seeing a return on investment. So what gives?

Travel club as a Membership engagement strategy
Travel Clubs as a Member Engagement Strategy

Engaged customers fall into four categories – the buyers, the advocates, active engagers and loyal followers. Leveraging the myriad channels of communication and contact points is essential to help your travel business stand out and bring in more revenue.

Can Travel Clubs Replace online travel agencies?
Can Travel Clubs Replace Online Travel Agencies?

As the online travel industry underwent major changes, most of the major online travel agencies (OTAs) focused on the business aspects of their operations rather than customer experience.

The Travel Club Concept How a Travel and Lifestyle Club Can Drive Revenue and Loyalty
How a Travel and Lifestyle Club Can Drive Revenue and Loyalty

Those in travel businesses do realize that travel is an expensive and exotic commodity. A regular travel marketer will sell people air tickets or vacation packages, whereas travel clubs sell them dreams, adventure, experience, and memories.

Alumni Clubs and the appeal of Travel Benefits
Alumni Clubs and the appeal of Travel Benefits

Alumni clubs are becoming popular among travelers with a host of travel and lifestyle benefits they offer. Take a look at the various travel benefits that appeal to student travelers and encourage them to be part of alumni clubs. 

Monetizing Loyalty Programs – From Cost Center to Revenue Center
Monetizing Loyalty Programs – From Cost Center to Revenue Center

The full potential of loyalty programs wasn’t realized until 1980s. Today, they are everywhere in the customer-centric industry. But are loyalty efforts profitable? The answer is yes.

Travel Marketing: Travel Clubs versus Online Travel Agencies

The top online travel agencies (OTAs) invest billions of dollars for one purpose – to get the right travel products to the right customers at the right time. Major OTAs like Expedia have been successful by creating multiple brands across different websites targeted to different audience segments.

The Long-range Member Benefits of Travel Clubs – More than Just Miles
The Long-range Member Benefits of Travel Clubs – More than Just Miles

Travel clubs are undoubtedly the new ‘it’ thing. If you are wondering why, just look into the range of services and features they offer to your business. As a member, you get access to insider deals, rewards, preferential rates, special promotions and more.

How to Achieve Year-Round Brand Engagement with a Travel Club

Brand engagement is the core of any travel business model. The end goal of travel club membership is to increase customer retention and enhance the lifetime value of your customers. It does so via its loyalty programs that enhance customer engagement and consequently increase repeat purchases.

How Airlines Can Strengthen Loyalty & Ancillary Revenue for FFPs through a Travel Club
How Airlines Can Strengthen Loyalty & Ancillary Revenue for FFPs through a Travel Club

What led the airline industry to introduce the original “frequent flyer program” (FFP) concept? Remember, this was long before retailers popularized the “loyalty program” concept.

The Connection Between Travel and Loyalty – How Travel Clubs Can Foster Brand Loyalty
The Connection Between Travel and Loyalty – How Travel Clubs Can Foster Brand Loyalty

Loyalty can never be truly bought… but it can be earned or built through rich, rewarding customer experiences. The first step to fostering brand loyalty is to produce a solid base of repeat customers – brand loyalists – who are 67% more likely to spend than the new ones.

How Non-Travel Groups Can Benefit from Travel Clubs and the Sharing Economy
How Non-Travel Groups Can Benefit from Travel Clubs and the Sharing Economy

In the past ten years, services like Airbnb, Lyft and Uber have gone from being the cool/new “disruptors” to being the face of a new economy – a “sharing economy,” as it’s called.

3 Reasons Why Timeshare Companies and Owners Love Travel Clubs
3 Reasons Why Timeshare Companies and Owners Love Travel Clubs

If you’re part of a timeshare company, you know the hard work it takes to run a timeshare successfully. It may be paradise on the actual property, but behind the scenes you’re forever hustling to keep sales high, minimize default rates, and (in your spare time) scouting and acquiring luxury real estate.

Custom Travel Solutions Introduces the “Travel Club” Concept to Non-Travel Brands and Organizations
Travel and Lifestyle Clubs: Benefits and Challenges for Non-Travel Businesses

Many would argue that American Express and other card companies are really travel and lifestyle clubs at heart. Why would consumers pay hundreds of dollars in annual fees to use an Amex Platinum card, or thousands of dollars to use an Amex Centurion?

travel clubs
6 Reasons Why Travel Clubs Will be the Next Big Thing

The travel industry is one of the biggest sectors in the world, which accounts for almost 10% of the global GDP. Though, in the last few years, we have seen a drastic change in the travel and tourism industry.

Travel Club
How to Achieve Employee Retention and Satisfaction with Travel Clubs

Human Resource is the most vital component of any organization. If your firm would like to attain long-term employee satisfaction and retention, then you need to think out of the box.

travel experience
How Travel Clubs Can Sell an Experience to their Members

Travel is one of the most valuable and unforgettable experiences in the world. After all, how many of you remember the time spent while working in an office cubicle.

market travel clubs
Move beyond Social Media: Market your Travel Club with these 6 Alternatives

These days, almost every major brand is on social media, which has made these platforms quite noisy. While digital marketing is still considered as one of the most effective ways to reach out to a wider range of audience in less time, marketers are looking for its alternatives as well.

healthcare
The Integration of Healthcare with Travel

Both healthcare and travel are considered as some of the most vital service-based sectors of the present time. Needless to say, their integration can yield fruitful results for any travel club. These days, travelers like to take added measures related to healthcare services.

Family Trip
How Travel Clubs Can Help Families Plan a Budget Trip

Travel clubs have certainly come a long way in the last few years. Since they provide exclusive services to their customers, it helps them plan an affordable vacation in less time. Even though millennials and corporate travelers are considered vital audiences for travel clubs, one should not overlook families and senior citizens as well.

corporate travel
The Evolution of Corporate Travel and Why It Should be Integrated with Travel Clubs

Every year, millions of professionals travel for work the world over. Since it is an ever-changing industry, it also has an evident impact on the corporate travel sector as well. To make it easier for its employees to travel freely for work, firms make an added effort. This includes integration with travel clubs and the inclusion of third-party vendors. In this post, you will learn how corporate travel has evolved over the years and why it should be integrated with travel clubs.

How to Target Millennials to Join Your Travel Club

Recently, millennials have overtaken baby boomers as the biggest demographics in the United States (source). Unlike other generations, millennials have a different set of priorities. For instance, they travel more often and would like to attain a perfect work-life balance instead of being overly career driven.

travel clubs
Why Banking and Financial Institutes Should Offer A Travel Club?

The banking and financial sector has seen a drastic change in the last decade. With the increase in competition, banking institutes need to walk an extra mile to get more leads. One of the best ways to do it is by including an exclusive travel club for its customers.

corporate travel
Major Corporate Travel Trends to Watch Out for in 2018

Corporate travel is no longer solely associated with business or work. To let employees have a hassle-free experience while traveling, plenty of multinationals are coming up with revolutionary corporate travel ideas.

Why Membership Based Organizations Need to Integrate Travel Club Benefits

Some of the most successful and fastest growing organizations worldwide are driven by its members. In today’s fast-paced world, everyone likes to access exclusive benefits in seconds, which has caused a rapid growth in the membership driven economy.

API XML
How is Travel Portal API XML Integration Beneficial?

In order to have a prominent online presence, every travel portal needs to develop an interactive API (Application Program Interface). If you also like to have an interactive API, then you should consider taking some extra measures. After all, this would be used by your customers to access your services and interact with you on a daily basis.

travel club
8 Ways to Generate Leads for Your Travel Club with Social Media

In today’s competitive marketplace, almost every major brand is taking the assistance of social media to reach out to their audience instantly. Various travel clubs and businesses are already using platforms like Facebook, Instagram, Snapchat, and more to generate new leads and maintain a distinctive brand presence.

travel club
Implement these Marketing Ideas for Your Travel Club

In the membership driven economy, it can be a little tedious to run a successful travel club. These days, most of the leading travel portals are coming up with new ideas to lure more customers. Nevertheless, the kind of dedicated services and exciting offers that a travel club provides can’t be compared with any run of the mill travel website.

Travel trends
Key Travel Trends Impacting the Digital Experience in 2016

Do you remember the last time you booked a flight ticket through a travel agent? Well, most people don’t. But that doesn’t alter the fact that technology has an indispensable role to play in the future of travel. The travel industry is constantly innovating new ideas and concepts to offer a pleasant experience to the travelers across various social and digital channels.

millennials
How is Millennial Trend Shifting and Shaping Travel

Millennials love to travel whenever they can. They don’t view travel as a luxury but a necessity. According to the stats, they travel more than business travelers – about 4.7 times each year. Millennials have spent 20% more on travel in 2014 than the previous year and it is increasing. They are spending roughly $200 billion yearly on their travels. (Source)

travel club
The Evolution of Membership-Based Economy in Travel

With the drastic rise of subscription economy, almost every sector is changing its functionality. Travel and hospitality are certainly no such exception, as they are currently witnessing the rise of the membership driven economy.

travel technology
Loyalty Program Strategies for Travel

A happy customer is a loyal customer. If you wish to impress your customers and create a lasting relationship with them, then you have to walk an extra mile. One of the best ways to retain customers and turn them into your brand promoters is by offering them various exciting loyalty programs that can attract them.

travel clubs
The Growing Demand for Travel Clubs

Over the last few years, a drastic makeover can be seen in the international and domestic travel. Companies are pushing the envelope to provide unmatched benefits and features to their customers. It has also led to the growth of travel clubs of different kinds.

travel benefits
Why Subscription Based Companies Should Offer Travel Benefits Program

Custom Travel Clubs, with it turn-key Travel Benefits Program, can assist you in acquiring new subscription customers and create an emotional connection with your new and existing customers and communicate in ways words cannot that they are truly valued and appreciated.

private label travel club
How Travel Benefits Program Can Help Employers

Offer a unique benefit to your employees with our Travel Benefits Program. Under this program, your employees will not only get access to special discounts on business and leisure travel but many other exclusive benefits like 24/7 Personal Assistance, 24/7 access to Doctor Consultation while traveling, Airport Lounge Access etc.

luxury travel
How Travel Clubs Are Making Luxury Travel Affordable?

The luxury travel trend is booming in leaps and bounds. Needless to say, travel clubs have been important drivers for luxury travel demand. They have made luxury travel affordable and available to the masses. Most U.S. travelers are the biggest consumers of this lucrative trend.

white label travel
Rising Importance of Technology in Travel to Capture the New Online Consumer

The digital revolution has changed the way we buy travel now. The new online travel consumer is smart and empowered. The use of technology is playing a key role in travel planning and the way consumers shop travel.

travel fulfillment
Custom Travel Clubs – Travel Benefits Solution

Custom Travel Clubs addresses the need of increasing loyalty for organizations and their constituents. Travel is the great equalizer, it’s the thing all people want more of.

travel solutions
Evolution of loyalty programs – What travel marketers must learn from it

Travel market is ever-increasing and ever evolving just like its customers. Today’s consumers expect their brand to be highly personalized. And why wouldn’t they? With all the data available, both offline and online, they expect the travel brands to understand their preferences and choices.

travel solutions
How Are Travel Clubs Promoting Health and Wellness Tourism?

Simply put, health and wellness tourism is a hot trend. The health niche is among the fastest growing in the travel market. Today the words ‘wellness’ and ‘travel’ are spoken in the same breath. Over the past decade, this trend has boomed and become increasingly diverse.

travel industry consulting
Why Are Travel Clubs Emerging as a Blessing for Solo Sojourners?

Solo travel trend is on the rise. Earlier, vacation used to go hand in hand with family or group of friends. But thanks to the changing economy and the millennials’ trends, solo travel trend has been catching up for all good reasons.

travel industry
How Can You Start Your Own Travel Club?

Can’t find a travel club that suits your needs? Create one. Starting your own travel business will give you the freedom to earn on your own terms and channel your adventure spirit rightly. Considering today’s economy, travel club is one of the most lucrative businesses for traveling enthusiasts. A successful travel club requires carefully orchestrated plan with an assessment of potential pros and cons. But to make it work, you have got to put your efforts into action.

travel technology solutions
Wonder-Breaks – Get a group package tailored for you

If you think that planning a group trip requires just a quick and easy point-and-click, then think again. Customizing a group vacation can be a tall order. Just like our shoes or suits, many travelers want their trip made-to-measure. This is why, Custom Travel Club has come up with an exclusive group package like no other – Wonder-Breaks.

travel benefits
Wonder-Breaks – Group Trips Like Never Before

Find a group of people who challenge and inspire you, spend a lot of time with them and it will change you.” – Amy Poehler That’s the magic of being in the company of those who share same interests as you do. Traveling alone is not for everyone. Some people want to go on a trip to make new memories with the world out there.

travel benefits program
Are Travel Club Memberships Worth It?

Membership clubs have their own privileges but the question is – are they worth the cost? A short answer to this question is a resounding yes! Travel Clubs have emerged out to fulfill the varying needs of all kinds of travelers.