How Travel Clubs Affect Membership & Loyalty
Some of the most successful and fastest-growing organizations worldwide are driven by their members. In today’s fast-paced world, everyone likes to access exclusive benefits in seconds, which has caused rapid growth in the membership driven economy.
To gain more leads, organizations offer a plethora of benefits to its members. Out of all the provided features, it has been observed that travel club benefits yield an exceptional ROI. Here are the ways that travel club benefits can build engagement and loyalty amongst membership-driven groups.
- Travel benefit programs have a universal appeal
Travel is the ultimate motivator. Since it is something that appeals to every kind of individual, it opens a lot of new doors for an organization. Providing various travel benefits to your members like hotel savings, trip discounts, booking concierge service, access to exclusive travel perks, and more can motivate your members to unlock these accessible benefits.
- Customers prefer brands with loyalty programs
Before joining the membership of any brand, customers always look for the kind of loyalty programs it has to offer. For instance, it is observed that 41% of millennials, 58% of Gen X, and 74% of Baby Boomers prefer a brand with a loyalty program (source). Why? Because customers want more and they want to be shown appreciation and value for maintaining their relationship with your company, even if you’re the one providing all the service.
- It leads to customer satisfaction
Every organization likes to achieve optimal customer satisfaction in the end. If you want to attain more members, then you need to walk the extra mile. By including a travel club membership program, you are not only appealing to a core desire, you are potentially going beyond your normal benefits package, membership perks or added value to include meaningful additions that will ultimately satisfy your customers.
- Boosts the overall customer loyalty
All of this will help you retain your customers in the long run. As they would be able to save big while traveling by being a member of your organization, they will certainly extend their subscription. Your customers may come to a crossroad of staying with your or jumping ship and having to ask themselves if giving up these valuable travel perks is worth it may weigh heavy enough to keep them around.
- It helps an organization to meet its business goals
Every organization has certain business goals that it plans to accomplish in due time. If you are finding it hard to meet your targets, then think of including travel loyalty programs for your members. It will give your business an evident boost by producing constructive results.
6. Customers want a dedicated online assistance
It has been observed that over 85% of customers prefer interacting with their loyalty brand online (source). Therefore, if you provide 24/7 online assistance, you would certainly be able to make things easier for your members.
Custom Travel Solutions is an end-to-end B2B Travel Solutions Provider with over 100 years of combined experience in the Travel Industry domain. We offer a unique combination of specialized services including the most sophisticated travel technology, travel fulfillment services and user-friendly tools, travel benefits/private label travel club with integrated marketing and professional travel industry consulting services.