Implement these Marketing Ideas for Your Travel Club
In the membership driven economy, it can be a little tedious to run a successful travel club. These days, most of the leading travel portals are coming up with new ideas to lure more customers. Nevertheless, the kind of dedicated services and exciting offers that a travel club provides can’t be compared with any run of the mill travel website. If you own a travel club, then try to implement these suggestions to attain a unique appeal.
Know what your customers want
Instead of assuming things, it is better to do your bit of research to understand what your customers want. Since it is a growing industry, one can easily go through pre-conducted surveys online regarding the preference of various travelers.
For instance, most of the people believe that travelers like to save their hard-earned money while planning a vacation. While it is true, they are also ready to pay an extra amount to enjoy various value-added benefits. According to a survey, it has been discovered that more than 70% of travelers are willing to pay more to enjoy additional services (source).
Offer personalized services
Every individual likes to be treated differently. If you will walk an extra mile for your customers and provide personalized services, then they will certainly appreciate your efforts as well. Provide dedicated travel club benefits to cater to the needs of every customer distinctively.
Furthermore, you can provide a 24×7 personal assistance to help them. Allow them to customize the travel club solutions that you are offering. This will let them plan their vacation in a personalized way.
Run dedicated offers and discounts
Let your customers know how much they can save while utilizing your travel club benefits. Everyone loves to bag a discount or a tempting deal. To get more leads, you can always run promotional offers, referral schemes, and various targeted discounts for your customers.
Create a unique brand
It has been observed that 80% of travelers read several reviews while planning their vacation (source). Therefore, it is of utmost importance for every club to have a reputed brand presence. Besides being active on popular social media platforms, one should also have positive reviews and testimonials on different travel portals.
Some of the best travel clubs also have the highest ratings on various reviewing websites. If you want to generate more leads, then work on brand monitoring while taking the assistance of digital marketing and content creation. Nurturing a reliable online reputation can seem a little time-consuming, but it would be worth it in the long run.
Provide unmatched benefits
This is the most important aspect of running a successful travel club. If you want to retain your members, then provide some of the best travel club solutions to them. For instance, giving an access to airport lounges, baggage rebate, global deals, personal assistance, exclusive hotel discounts are some of the benefits that every avid traveler looks for in a travel club.
To make things easier, you can simply take the assistance of a travel club fulfillment/private label travel club company. Custom Travel Solutions is a leading B2B firm that provides unmatched services to create customized travel club platforms. If you think your travel club is lacking a unique appeal, then simply get in touch with Custom Travel Solutions.
Custom Travel Solutions is an end-to-end B2B Travel Solutions Provider with over 100 years of combined experience in the Travel Industry domain. We offer a unique combination of specialized services including the most sophisticated travel technology, travel fulfillment services and user-friendly tools, travel benefits/private label travel club with integrated marketing and professional travel industry consulting services.