Why Integration is Critical for Your Travel Booking Platform
With more technology integrated into our lives, your customers expect everything within arm’s reach via their devices. Their travel booking journey spans across multiple devices such as tablets, desktops, mobiles, laptops and more. It is critical for travel businesses to pursue omnichannel communication for providing seamless customer experience and maximizing sales.
An omnichannel retail strategy implies that businesses need to embrace a multi-faceted approach to integrate their online as well as offline presence. According to recent studies, 87% of retailers agree that an omnichannel strategy is crucial to their business success. (Source) In reality, retailers are facing numerous challenges in successfully implementing it across all possible retail channels. So what is the best way to migrate seamlessly from offline to online?
The key to success is choosing best-of-breed applications and tools to move data across various systems via a suitable integration platform. Most retailers use multiple systems to track and manage data such as invoices, booking, shipping, etc. The complexity increases as the business grow including customer accounts for each platform.
To align and link all sales channels seamlessly, convergence is the premier strategy to get a standardized view of all customers. Make sure to link all the marketing and sales channels from the onset to pivot wisely and address customers optimally.
Mobile technology has been front-and-center of all major online businesses’ omnichannel strategies. Mobile insights allow retailers to collect, track and analyze customer data that help them paint a picture of customer demographics, purchase patterns, location data and more. Several mobile technologies make use of public data from wearable GPS devices to smartphones to offer travel retailers with comprehensive data on how customers interact on specific locations.
You can maximize the full potential of data from different sources by incorporating a single, unified platform. This data can be further analyzed for actionable insights and incorporated into the marketing strategy to keep customers more engaged. It is easier to scale marketing efforts with the help of personalization. Personalized customer interactions have a huge impact on customers and drive brand affinity as well as loyalty. About 78% of customers like to engage with a brand offering personalized offers based on their previous engagements with that brand. (Source)
Integration of omnichannel platforms helps customers sync with a loyalty program during each visit, access customer accounts, and shop whenever they wish, no matter the channel or device. Implementing an integrated shopping cart checkout and effortless user interface experience enables efficient customer journeys. This holds utmost importance in today’s hyperconnected world where each person is predicted to own about 6.9 connected devices by 2020. (Source)
Omnichannel integration influences dynamic customer journeys in travel businesses across multiple touchpoints to deliver a seamless and consistent customer experience. No matter which omnichannel strategy you adopt, every channel can be used to improve customer journeys and campaign performances, maximize response rates and growth.