Loyalty Program Strategies for Travel
A happy customer is a loyal customer. If you wish to impress your customers and create a lasting relationship with them, then you have to walk an extra mile. One of the best ways to retain customers and turn them into your brand promoters is by offering them various exciting loyalty programs that can attract them. It is one of the best travel club solutions to create a distinctive appeal in the industry. While working on a loyalty program strategy, consider the following suggestions in mind and be sure to gain productive results out of it.
Keep it simple
Being complicated is one of the most evident mistakes, made by plenty of new travel and hospitality firms these days. Your loyalty program should not be too complicated or segregated into different layers. It should be relatively easy to be understood by your customers. If you are new to this, then you can always get in touch with a travel club fulfillment company to assist you.
Maintain an online presence
Branding of your loyalty program can either make it or break it. Gone are the days when any run of the mill campaign about your loyalty program could help you gain plenty of leads. These days, brands are maintaining their distinctive presence on social media to lure more customers. More than 75% of online customers like to join loyalty programs these days (source). Use this in your favor while coming up with a marketing strategy for your loyalty program.
Provide exclusive offers and tempting deals
Needless to say, if you want your customers to talk about your loyalty program, then you need to make it pretty attractive. While traveling, people like to access the best of services. If you wish to run one of the best travel clubs, then you need to win over your customers with exclusive members-only discounts, premium facilities, personal assistance, and more.
Give a personalized experience
These days, customers like to have a personalized experience as they travel to new destinations. While running a dedicated loyalty program, give your customers a way to customize things. Give them as many feasible (and relevant) options as you can and let them pick what they like the most. This can be done by hosting a personalized travel benefit program.
Provide fast and hassle-free rewards
In this fast-paced world, no one likes to wait for months to access their reward points. This is one of the best-kept secrets for running a successful travel loyalty program. Give your customers exciting rewards every now and then. Though, while doing so, make sure there is a feasible duration for your customers to redeem their rewards.
It has been observed that more than 40% of customers are not able to redeem their rewards in the provided duration (source). Make sure that you don’t commit this mistake and provide a trouble-free experience to your customers.
Retain your loyalty customers
This is a rookie mistake that most of the businesses seem to ignore these days. Not just to acquire new customers, you need to make an effort to retain your existing customers as well. Offer them consistent discounts to fulfill their travel needs. If you are one of the membership-driven organizations, try to provide added travel benefits to your customers and let them have a memorable vacation.
With the help of various our travel benefit programs, you would be able to run a productive loyalty program for your customers. From exclusive membership discounts to premium facilities like airport lounge access and personal assistance, Custom Travel Solutions provides several travel benefits that will help you run a dedicated loyalty program for your customers without any trouble.
Custom Travel Solutions are the leading B2B membership based travel club fulfillment company/travel benefits provider that creates, operates and helps market travel clubs & travel benefits program for brands and organisations around the world. We provide white label travel club platforms & solutions.
Custom Travel Solutions has partnered with the best in the industry to provide best deals on travels to the members. Our travel benefits program provides the best rewards, benefits and savings to the members. We make it easy for members to save on travel so that they can take the vacations that matter. See the full list of all the travel benefits we provide.
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