Credit Union Features Custom Travel Solutions CEO Mike Putman’s Article
Our CEO Mike Putman was recently featured in an article for CU Business, a leading resource for credit unions.
The article discusses why credit unions will need to differentiate their value proposition in the eyes of existing and potential members, and how a branded travel club can help them do that – while adding revenue, strengthening loyalty and converting brand affinity into brand equity.
Excerpts from the article:
”Many people already finance their homes, cars andeven vacations through a credit union. It’s not just the great rates that members value, but also the feeling that the credit union really cares – above and beyond deposits and balances. They have an interest in their members’ leisure spending and financial happiness.
To that end, travel and lifestyle clubs can help credit union members discover new possibilities for travel while accessing members-only discounts not available to non-members. Oftentimes, the savings on one trip will more than offset the cost of a one-yearmembership. There are also long-term benefits forcredit unions that combine a loyalty program with a travel club, allowing members to accrue points on every booked trip.”