Loyalty 360 Published Custom Travel Solutions CEO Mike Putman’s Article
Our CEO Mike Putman recently wrote an article called ‘Join the Club: Travel and Lifestyle Benefits for Non-Travel Customers Members’, for Loyalty360, the loyalty management magazine.
The article sheds light on the benefits of offering travel and lifestyle benefits for non-travel member groups.
An excerpt from the article:
”Few companies outside of the travel industry realize the huge opportunity that exists to drive loyalty and customer engagement with travel clubs. Travel clubs, offering consumers elite travel and lifestyle benefits, can help non-travel companies create new revenue streams and increase customer retention. The variety of ways companies create and drive loyalty continues to expand – and travel clubs offer an opportunity that many brands haven’t considered.”