Retail Touchpoints Blog Published Custom Travel Solutions CEO Mike Putman’s Article
Our CEO Mike Putman recently wrote an article for Retail Touchpoints Blog, an online publishing network that delivers cutting edge content to retail executives designed to improve the customer experience in the new world of cross-channel retailing.
The article discusses the importance of travel clubs for retail, financial services and other non-travel verticals.
Excerpts from the article:
”By offering these sorts of travel benefits on top of core financial services, Amex is able to generate ancillary revenue and loyalty, attract new customers and ultimately convert brand affinity into brand equity. Retailers do the same through their own loyalty programs, though retailers’ travel benefits — if travel benefits are part of their strategy at all — may not be as elite or exclusive as what Amex can offer. Nevertheless, the popularity of travel benefits such as frequent flyer miles or concierge services has helped drive loyalty success for many retailers.”