Custom Travel Solutions is partnering with Travel Massive, the world’s biggest tourism industry community, for a webinar on the topic of “Packaged Trips for the Millennial Traveler.” Are you interested in increasing revenue and loyalty for your travel brand? Click the link below and register to attend the webinar – if travel is your business, you won’t be disappointed.
Just a decade ago, Netflix was known primarily as the disruptor of Blockbuster and pioneer of online subscriptions for specific products or services (in this case DVD delivery, but there were also shaving clubs, travel clubs and so on). Around 2007, Netflix decided to keep its subscription model but made the wise decision to transition from DVDs to streaming content.
Brand relationships follow a simple law: the more you give, the more you get. That’s why consumers love loyalty programs – they get brand value beyond the price of the transaction, every time they spend. But many brands have been “giving” loyalty rewards and not seeing a return on investment. So what gives?