A Q&A with Custom Travel Solutions CEO Mike Putman – as seen in Direct Selling News July 2019 issue What was the goal behind introducing the hotel rewards program? A client came to us looking for ways to increase their distributor/customer engagement without having to spend a lot of money on another expensive program. We were able to provide a cost-effective hotel rewards program that allowed them to distribute hotel rewards to their distributors/customers through a fully branded hotel booking platform. The hotel rewards can be used at 100’s of thousands of hotels around the world, all bookable through the booking engine. The great news is that the rewards literally cost our clients just a few pennies on the dollar. This allows them to offer an equal number of hotel rewards as what the distributor /customer is paying in autoship, for just a fraction of what they collected. So how did the program impact engagement? Our client saw an incredible 5x the amount of member engagement month-over-month from program introduction. Their distributors/ customers recognized they were able to earn these hotel rewards automatically and were able to apply them to a huge inventory of hotels around the world. The increased…
Our CEO Mike Putman recently wrote an article for Retail Touchpoints Blog, an online publishing network that delivers cutting edge content to retail executives designed to improve the customer experience in the new world of cross-channel retailing. The article discusses the importance of travel clubs for retail, financial services and other non-travel verticals.
Our CEO Mike Putman recently wrote an article called ‘Join the Club: Travel and Lifestyle Benefits for Non-Travel Customers Members’, for Loyalty360, the loyalty management magazine. The article sheds light on the benefits of offering travel and lifestyle benefits for non-travel member groups.
Our CEO Mike Putman was recently featured in an article for CU Business, a leading resource for credit unions. The article discusses why credit unions will need to differentiate their value proposition in the eyes of existing and potential members, and how a branded travel club can help them do that – while adding revenue, strengthening loyalty and converting brand affinity into brand equity.