Our CEO Mike Putman recently wrote an article for Retail Touchpoints Blog, an online publishing network that delivers cutting edge content to retail executives designed to improve the customer experience in the new world of cross-channel retailing. The article discusses the importance of travel clubs for retail, financial services and other non-travel verticals.
Our CEO Mike Putman recently wrote an article called ‘Join the Club: Travel and Lifestyle Benefits for Non-Travel Customers Members’, for Loyalty360, the loyalty management magazine. The article sheds light on the benefits of offering travel and lifestyle benefits for non-travel member groups.
Our CEO Mike Putman was recently featured in an article for CU Business, a leading resource for credit unions. The article discusses why credit unions will need to differentiate their value proposition in the eyes of existing and potential members, and how a branded travel club can help them do that – while adding revenue, strengthening loyalty and converting brand affinity into brand equity.