There is a growing need for media and publishing companies to find new models of customer acquisition, retention and loyalty for the digital age. Content publishers and media managers can tap into the “sharing economy ” and use value-adds, such as a subscription travel club, to add value to their own subscriptions and turn more lookers into subscribers, and subscribers into loyal customers.
As the online travel industry underwent major changes, most of the major online travel agencies (OTAs) focused on the business aspects of their operations rather than customer experience.
What led the airline industry to introduce the original “frequent flyer program” (FFP) concept? Remember, this was long before retailers popularized the “loyalty program” concept.