The ability to attract, acquire, engage and retain customers is key to any business, but especially those with a subscription-based business model. Subscription businesses may include co-brand credit cards, retail member clubs, timeshare destination clubs and other membership-based organizations such as employee groups and credit unions.
The importance of financial services to the travel industry cannot be overstated. Commercial and co-brand credit cards have helped both the travel suppliers (airlines, hotels), card companies (Visa, Amex), and issuing banks segment their common customers and understand consumer spending habits.
There’s no doubt that the sharing economy has changed the marketplace of accommodations, including where people stay, how they find new properties, what they expect from a property owner or management group and their expectations for a vacation rental website or app.