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Travelers Rest, SC, USA – July 17, 2020 – Custom Travel Solutions has welcomed Mike Flory to the management team. Mike will join the team to provide additional thought leadership and assist in positioning the company as an industry leader. Mike brings hands-on expertise in scaling businesses across a wide variety of sectors, as a well-versed travel industry professional. 

“I have always been impressed with Custom Travel Solutions and the value it creates for businesses looking to drive loyalty amongst their membership,” Mike says. He adds, “With so much momentum despite current economic uncertainty, it feels like the right time to join a growing enterprise.”

Previously Mike completed a successful CEO engagement with Rovia LLC, a privately held travel $250 million membership company, leading it through an ownership transition. Through the unique combination of proprietary travel products, technology, and community Rovia created a unique travel platform leading to triple-digit annual growth rates. Previously, Mike served as CEO of America’s for Car Trawler, a high growth European based Technology Company focused on the global car rental space prior to a successful sale to ECI Partners out of London.

Mike began the online travel world when he joined Expedia in 2001 where he served as Vice President and General Manager of five business lines including Distribution, Strategic Accounts, Global Car Rental, Travel Insurance, and Classic Vacations. Mike joined Expedia as Regional Lodging Director for the Ski, Midwest, and Hawaii markets, ramping up the merchant hotel model which drove company growth throughout the 2000s.

Mike Flory and Custom Travel Solutions CEO Mike Putman have previously worked together are excited to join their experience and professional knowledge once again to continue Custom Travel Solutions expanding reach even further.

About Custom Travel Solutions
Custom Travel Solutions harnesses the convenience, excitement, and value of elite members-only travel benefits to drive loyalty and revenue for companies and organizations across the globe. By leveraging decades of industry experience and deep relationships throughout the travel ecosystem, Custom Travel Solutions creates a vast network of high-value travel and lifestyle perks at exclusive membership prices. These products and services are delivered through an integrated, customizable platform that offers a branded end-user experience and high-touch customer service while fully automating all membership management and travel fulfillment functionality. With Custom Travel Solutions, companies can easily offer their customers access to a trove of benefits otherwise prohibitive to the individual traveler, creating value and brand loyalty that promote recurring engagement and revenue growth.